The Future of Angry Birds
I told myself I wouldn’t get addicted to Angry Birds. But as soon as I demolished those squealing, snorting little pig targets, I knew I was hooked. I’m not alone in my obsession; there are over 100...
View ArticleBrandverbs: The Highest Mark of Success?
When was the last time you said: “I’m going to go use a search engine to look up information on tonight’s event.” The answer to that is either never, or sometime circa the early 2000’s, but since then...
View ArticleLouboutin’s Defense Brings Color Branding into Question
Considered one of the most interesting fashion intellectual property cases in history, French designer Christian Louboutin filed a suit in August against French fashion house Yves Saint Laurent in an...
View ArticleMusical Festivals: A Branded Experience
In the 1960’s and 70’s, when music festivals began to rise in popularity, they were predominately about rebelling against commercial and corporate gimmicks, and primarily focused on peace, love and,...
View ArticleOn Target: New ‘Simply Balanced’ Brand
While wandering around Target this weekend, I stumbled across a shiny, new brand, ‘Simply Balanced.’ Intrigued by the clean packaging, I wondered out loud, “What is this? I haven’t seen this brand...
View ArticleIs Brand Power Waning? (Part One)
Is Brand Power Waning? (Part One) Guest Blogger: Ashley Wiederhold An article in The New Yorker has raised some interesting questions: Despite all of the money, time, and energy that businesses invest...
View ArticleReal-Time Marketing: Making It Work For Pharma Branders
Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a...
View ArticleBrand Collaborations: The Innovative Movement in Branding
Brand Collaborations: The Innovative Movement in Branding Guest Blogger: Lindsey Freedman Google Glass & Diane von Furstenberg, Starbucks & Duracell, Hershey & Betty Crocker, are all...
View ArticleBuild Equity in Your Personal Brand
Build Equity in Your Personal Brand By Guest Blogger: Lindsey Freedman Today as I walked into work, I couldn’t help but notice the Starbucks cup in my hand, the iPhone I was texting on and the Nike...
View ArticleNew Traditions: The Trend of “Southern” Brands
Today’s post comes from guest blogger Drew Maurer, Verbal Branding Intern at Addison Whitney “Modern. Southern. Style.” This is the tagline for southern retail giant Belk, which could also easily...
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