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The Future of Angry Birds

I told myself I wouldn’t get addicted to Angry Birds. But as soon as I demolished those squealing, snorting little pig targets, I knew I was hooked. I’m not alone in my obsession; there are over 100...

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Brandverbs: The Highest Mark of Success?

When was the last time you said: “I’m going to go use a search engine to look up information on tonight’s event.” The answer to that is either never, or sometime circa the early 2000’s, but since then...

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Louboutin’s Defense Brings Color Branding into Question

Considered one of the most interesting fashion intellectual property cases in history, French designer Christian Louboutin filed a suit in August against French fashion house Yves Saint Laurent in an...

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Musical Festivals: A Branded Experience

In the 1960’s and 70’s, when music festivals began to rise in popularity, they were predominately about rebelling against commercial and corporate gimmicks, and primarily focused on peace, love and,...

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On Target: New ‘Simply Balanced’ Brand

While wandering around Target this weekend, I stumbled across a shiny, new brand, ‘Simply Balanced.’ Intrigued by the clean packaging, I wondered out loud, “What is this? I haven’t seen this brand...

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Is Brand Power Waning? (Part One)

Is Brand Power Waning? (Part One) Guest Blogger: Ashley Wiederhold An article in The New Yorker has raised some interesting questions: Despite all of the money, time, and energy that businesses invest...

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Real-Time Marketing: Making It Work For Pharma Branders

Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a...

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Brand Collaborations: The Innovative Movement in Branding

Brand Collaborations: The Innovative Movement in Branding Guest Blogger: Lindsey Freedman Google Glass & Diane von Furstenberg, Starbucks & Duracell, Hershey & Betty Crocker, are all...

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Build Equity in Your Personal Brand

Build Equity in Your Personal Brand   By Guest Blogger: Lindsey Freedman Today as I walked into work, I couldn’t help but notice the Starbucks cup in my hand, the iPhone I was texting on and the Nike...

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New Traditions: The Trend of “Southern” Brands

Today’s post comes from guest blogger Drew Maurer, Verbal Branding Intern at Addison Whitney “Modern. Southern. Style.” This is the tagline for southern retail giant Belk, which could also easily...

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